What does Tteokbap (떡밥) mean?

Phonetic

tuk-bap

Definition

Literally "bait" — any new hint, teaser, or scrap of content (official or leaked) that the agency or group drops to keep fans hooked and theorizing about what's coming next.

Context / Example

“The agency dropped some tteokbap on social media, and now the whole fandom is trying to figure out what it means.”

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