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K-Pop slang term
What does Aegyo (애교) mean?
About this term
Aegyo (애교) is intentionally cute speech, voice, and gestures — higher pitch, baby talk, cheek pokes, finger hearts. Idols often perform it on variety shows or when fans request it, sometimes with playful reluctance.
International fans search "aegyo meaning" constantly because clips go viral. It is everyday Korean cuteness culture as well as K-Pop fanservice, so you will hear it outside idol content too.
Frequently asked questions
Is aegyo only for girl groups?
No. Male and female idols both perform aegyo. Fans request it across groups as light fanservice.
How do you pronounce aegyo?
Roughly "eh-gyo" (two syllables). Hangul is 애교.