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K-Pop slang term
What does Teaser (티저) mean?
About this term
A teaser (티저) is a short preview — photo, clip, or poster — dropped before a comeback to build hype. Member teasers, concept teasers, and MV teasers are standard promo steps.
Timelines explode when the first teaser lands. Pair the word with concept and title track to follow a full comeback rollout.
Frequently asked questions
Is a teaser the same as the MV?
No. A teaser is a short promo piece; the MV is the full music video released later.
What is a concept photo vs teaser?
Overlap is common. Concept photos show the era's look; "teaser" emphasizes that it is a hype preview in the schedule.