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K-Pop slang term
What does Visual (비주얼) mean?
About this term
Visual (비주얼) is the member promoted as the group's face for looks — a role label like center or main vocal, not a fan popularity contest. Agencies use it in profiles and media introductions.
Beginners search it because member position charts always list Visual. It is about branding and camera presence, not ranking who fans find most attractive.
Frequently asked questions
Can more than one member be visual?
Yes. Some groups list multiple visuals or rotate the face-of-group role by era.
Is visual the same as center?
No. Visual is a looks/branding role; center is the middle formation position in key moments.